Angry Doctor

Friday, October 07, 2005

You can never have too many corny taglines?

I know breast cancer is a serious issue, but the tagline on the poster for this year's Breast Cancer Awareness Month just seemed a little too sexist to me.

For those who wish to find out more about breast cancer, do visit the Breast Cancer Foundation site.


  • suppose this was targeted solely at the women. I do think it drives the point home

    By Blogger mae, At October 08, 2005 2:40 pm  

  • I think it implies that women are all clothes-obssessed, and the subtext is 'if you can afford a new set of clothes you can jolly well afford a mammogram'.

    By Blogger angry doc, At October 08, 2005 7:51 pm  

  • it's true though.

    if you can afford a new handphone every couple of months, you can jolly well afford a mammogram.

    or a rectal exam to rule out prostate cancer;)

    By Anonymous Anonymous, At October 09, 2005 5:06 pm  

  • I think this poster is an example of style over substance.

    The women who need mammograms are not your 20-plus 30-something Mango and DKNY-wearing, handphone-changing women.

    The equivalent is like asking for Taufik to pose for a "Check your prostate for cancer!" poster.

    By Blogger angry doc, At October 09, 2005 6:53 pm  

  • I'm wondering what their doing to target the lower income group though. they may not been reached with the message of Brest checks and mammograms

    By Blogger pinkdaylight, At October 24, 2005 10:34 am  

  • Magdelene, I think you've hit the nail on the head.

    I think that old advertisement featuring those 40-plus actresses would have been more effective.

    We are still not capturing enough women. It's strange that many older women happily go for blood pressure and cholesterol and blood sugar checks offered by NKF, but shun mammograms and Pap smears.

    By Blogger angry doc, At October 24, 2005 9:02 pm  

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