drug-pusher: The latest study shows that there is no difference in cardiovascular death rates between the group on our product and the control group, but there is a significant reduction in all-cause mortality in those patients on our product.
angry doc: I see... but the higher number of deaths in the control group were all due to injuries from falls sustained by patients while walking down the stairs in your research building!
drug-pusher: We are quite sure they didn't get a heart attack while falling down.
angry doc: ...
drug-pusher: Would you like some more free pens?
angry doc: So what else are you pushing today?